Strategic Goals
The Cultural Strategy sets out six ambitious goals that will drive cultural development across Coventry over the next decade. Each goal is supported by specific actions and measurable outcomes.
Increase Participation
Ensure that every resident of Coventry has the opportunity to engage with culture, regardless of age, background, income or ability.
Develop Talent
Invest in creative education and professional development to nurture homegrown talent and attract world-class artists to the city.
Grow the Creative Economy
Support the growth of cultural and creative industries, creating jobs, attracting investment and contributing to economic prosperity.
Enhance Reputation
Raise Coventry's national and international cultural profile, positioning the city as a leading cultural destination.
Strengthen Communities
Use culture as a tool for community cohesion, wellbeing and civic pride — bringing people together across divides.
Invest in Places
Transform Coventry's cultural infrastructure — its venues, public spaces and digital platforms — to support a thriving cultural ecosystem.
By 2027, Coventry will be recognised nationally and internationally as a city where culture drives prosperity, wellbeing and civic pride.
Measuring Success
Each goal will be monitored through a set of key indicators, including participation rates, audience numbers, creative employment data, investment levels and resident satisfaction surveys. An annual review process will track progress and identify emerging opportunities and challenges.